HISTORY: May 23, 1993. The first day of business, the owners purchased a struggling 5,900 square foot Honda Yamaha dealership in El Cajon, California under the name of Honda Yamaha of El Cajon. 1994. The name changed to its current name Motoworld of El Cajon. 1995. The first year of professional motocross team Motoworld of El Cajon. (Funded by the dealership.) 2000. Creation of Motoworldracing.com May 10, 2001. New physical location of Motoworldracing.com October 5, 2003, 5:00 pm. Last day of operation out of our old store. October 6, 2003 9:00am. Opening day of our new 34,000 square foot superstore, not skipping a beat! Franchises: Honda, Yamaha, Polaris, KTM and ETON. February 19th, 2009. Still going strong!
PROMOTIONS: This is where Motoworld of El Cajon separates its self from the competition! We have hosted this huge event for the past 15 years, the weekend before Thanksgiving, called Midnight Madness!!! There isn't one off-road enthusiast or resident in east San Diego County that hasn't heard or attended our biggest annual event from Friday to Saturday 9 am to Midnight!! For something this massive, we call upon manufacturers from all over the industry to set up booths to illustrate their newest services and products at big savings!! We also have entertainment from all action sports!! People come from as far as Utah for the ever famous REEF girls to stunt riders and demo teams like 7 time trials champion Geoff Aaron, the Sano Systems freestyle team along with autographs from our Motoworldracing.com race team and other professionals like Jeff Emig, Jeremy McGrath, Brian Deegan, Kyle Loza, Jeremy "Twitch" Steinberg and other special guests. This mammoth sale showcases our store's true colors and serves our customers' needs at the beginning of every off-road season! It's more than a sale its MADNESS! We have been the exclusive motorsports dealer of the San Diego Mission Bay Thunder Boat Regatta for the last 15 years. (The single biggest spectator event in San Diego!) This event features our dealership in a more personal light with an emphasis on customer service, action sports clothing deals and Yamaha powersports products! Another event we have is the autograph signing party for the San Diego Supercross. We invite supercross race teams and freestyle motocross riders to sign autographs for our customers while we take care of the great deals on off-road accessories and powersports products!
COMMUNITY INVOLVEMENT: Our dealership prides its self on our involvement within the community. Of course, we do the standard participation in local sports from baseball and soccer teams to beauty pageants. We really kick it up a notch when our big events come around. Every MIDNIGHT MADNESS we host an auction that allows us to donate thousands to charities ranging from the El Cajon police department's DARE program to most recently the El Cajon Fire History and Learning Center! Since we are the leading off-road dealer in San Diego we also have a deep involvement in the local and national racing community. We sponsor local 50cc motocross racing events, local tracks and over 100 local motocross racers. Along with that mix of community support, we are heavily involved in keeping our off-road riding areas open. The president of Motoworld of El Cajon is also the Chairman of the Board for San Diego County-based Off-Road Business Organization. The basic reason for ORBA's existence is to build an organization strong enough to stand up to the unreasonably powerful environmental extremist organizations in this country that would eliminate all forms of Off-Highway Vehicle recreation in the name of protecting species. ORBA is a nonprofit corporation.
UNIQUE CUSTOMER SERVICE: Our new building is the pride and joy of Motoworld! At 34,000 square feet, and over 55 employees we have everything a powersports enthusiast could dream of plus knowledgeable and quick service! Now we offer services that set us apart from everyone! If you think your bike has the most power you could stop by and receive the exact horsepower rating on our state-of-art DYNO in our award winning service department! Parking is never a problem here; we have 120 parking spots perfect for stopping by on your way to the desert or in town on your Sunday ride. If you get off of work late don't worry we're here until 7 pm every weekday to serve your motorcycling needs! Don't want to fight the mall traffic to go shopping for your favorite action sports brands? We have all of our customers' favorite brands of clothes, shoes, backpacks and everything our customers need to be stylin' on an off their bike. While shopping at Motoworld don't be surprised to bump into former motocross champions like Marty "Three Time" Smith, Ron "the dogger" Lichen, Rick Johnson, Bader Maneh or freestyle great Tommy "Tomcat" Clower and multi-time Baja 100 champion Ivan Stewart! If you don't see them in person at our store, don't worry, you'll be surrounded with their and other champions' memorabilia, from helmets, full leathers to race bikes you'll find it at Motoworld of El Cajon!